South Korean company SPBT, an F&B brand aggregator specializing in identifying and supporting promising local small business F&B brands for franchising, has secured seed funding from VD Company and The Invention Lab.

Founded in September 2022, SPBT has already nurtured over 10 brands in just one year. The company is dedicated to discovering, nurturing, and investing in quality, emotionally appealing F&B brands created by young entrepreneurs in their 20s and 30s. They expedite the franchising of these brands to help develop strong franchise operations.

With this funding, SPBT plans to make further investments in nurturing F&B brands and aims to establish a new factory for manufacturing dedicated products that are essential for small-scale franchise operations.

VD Company, a serving robot company that participated in this investment, is set to collaborate closely with SPBT in digitizing F&B brands. By integrating VD Company’s F&B digital transformation services, which have been successfully used by over 10,000 customers nationwide, into SPBT’s supported brands, the company intends to expand its market share and improve the completeness of its F&B brand incubation system.

SPBT also has plans to target overseas markets, particularly in Southeast Asia, by discovering and promoting K-FOOD brands. Their initial focus is on Singapore, where they aim to assist K-FOOD brands in expanding and facilitate Singaporean brands’ entry into the Korean market.

Park Byung-jin, CEO of SPBT, expressed excitement about the collaboration with VD Company, highlighting the company’s leading market share in the serving robot sector and advanced F&B digital transformation services in Korea. SPBT’s mission is to continue discovering and nurturing small businesses, helping them grow into globally recognized K-FOOD brands while creating an ecosystem for F&B brands to raise funds and develop like startup companies.