Doers Corp., the operator of the affiliate platform ‘ZVZO‘ that connects influencers and brands in South Korea, has secured pre-Series A funding just five months after its seed investment. The amount remains undisclosed. The investment was led by Korea Investment Partners, with follow-up investment from existing investor Bass Investment.

‘ZVZO’ transforms the traditionally opaque and asymmetric collaboration between influencers and brands into a transparent and effective process for customers, influencers, and brands alike.

Previously, from a brand’s perspective, collaborating with influencers involved significant operational effort in recruitment, negotiation, and coordination, without accurate performance measurement. However, with ‘ZVZO’, brands can now easily collaborate with various influencers across multiple social media platforms with just a few clicks. Brands only need to pay a commission based on the sales generated through the unique ‘ZVZO’ commission links used by the influencers.

Influencers can earn additional income by continuing to share and recommend products on their social media channels, while customers enjoy a seamless service experience that allows them to make purchases with just a few clicks, without the need for complex information requests or product searches.

Launched in beta in April, ‘ZVZO’ secured over 50 brand partners within a month, building a diverse pool of Instagram and YouTube creators with followers ranging from thousands to hundreds of thousands. Since the launch, numerous brands and creators have reported significant sales increases, such as a fashion brand whose monthly sales grew more than twelvefold, an accessories brand that achieved over 100 million KRW in sales from a single product, and several creators who generated millions in revenue from individual posts.

Additionally, ‘ZVZO’ is on track to reach 200,000 monthly active users (MAU) within two months of launch. The platform plans to expand beyond the current fashion category into beauty, kids, and pet sectors, and to support global market entry for K-brands through international creators.

Jung Hwamok, Director at Korea Investment Partners, who led this investment, stated, “Doers Corp. is a team that obsessively focuses on the essence of each stakeholder in the influencer commerce ecosystem. We believe their exceptional execution and high standards for business impact will drive significant growth.”

Jihyun Won, CEO of Doers Corp., said, “The massive flow of consumption is being restructured around creators. We aim to grow ZVZO significantly by seizing the great opportunities arising from the imbalances and asymmetries in a rapidly changing market.”