BuzyRun Company, a startup that offers the ‘BuzyRun‘ app for children’s economic education and future asset management, has secured an undisclosed investment from CNTTECH.

The company utilizes big data to provide parents with recommendations for content related to their children’s lifestyle habits and economic education. As the demand for early economic education among parents grows, BuzyRun distinguishes itself with a focus not just on children’s money management but also on managing parents’ lifestyle habits and facilitating experiential economic activities.

BuzyRun aims to cultivate proper lifestyle habits and economic concepts in children. It engages parents and students by rewarding children with allowances for completing ‘Allowance Missions’ and providing economic experiences through mission verification within the BuzyRun app community. Children can also use their earned allowances and points to purchase products directly from the store.

CNTTECH stated, “While the domestic market for Edutech combined with Fintech is still in the early stages of investment, the education and fintech markets globally have seen continuous growth post-COVID-19. Successful similar models exist in the USA and the UK. We decided to invest as BuzyRun, which began offering financial services in 2023 in partnership with BNK Busan Bank, shows significant growth potential.”

Ju-hwan Kim, CEO of BuzyRun Company, commented, “We plan to recommend personalized educational content and products by utilizing user data, considering factors such as age, region, living standards, and interests. We aim to secure data on teenagers’ consumption and assets to form early credit ratings, ultimately expanding into a comprehensive financial platform that encompasses all of a teenager’s economic activities.”