Attrakt, home to K-pop sensation FiftyFifty, raised 10 billion KRW funding to fuel global expansion
South Korean entertainment agency Attrakt, home to the girl group FiftyFifty, which entered the Billboard Hot 100 in the shortest period of time in Korean idol history, has received an investment of 10 billion won from Singapore-based Evergreen Group Holdings.
Attrakt previously received a CB investment from South Korean listed companies Hansae and Yes24 in late May, with a valuation of 60 billion won. This investment also valued the company at 60 billion won.
Evergreen Group Holdings, led by young CEO David Yong, is expanding its business into the entertainment and financial sectors.
Attrakt CEO Jeon Hong-jun said, “I would like to thank CEO David Yong for recognizing the company’s future value and investing in us. Attrakt will now take a positive and progressive path towards the future.”
Evergreen Group Holdings CEO David Yong said, “I am truly delighted to have this investment partnership. I decided to invest in Attrakt because I highly value CEO Jeon Hong-jun’s entertainment planning and execution skills, and the company’s vision.”
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