SBA and SDF Seek Companies for 2024 Paris MAISON&OBJET Fair
Reading Time: 2 minutesThe Seoul Business Agency (SBA) and the Seoul Design Foundation (SDF) are currently inviting companies to participate in the ‘2024 Paris MAISON&OBJET (Autumn) Fair‘ until April 26th. Together, the SBA and SDF will co-create a Seoul Pavilion at the prestigious MAISON&OBJET, a leading international living fair taking place this September in Paris. This initiative is expected to foster synergy between Seoul’s municipal organizations while promoting the city’s brand, ‘SEOUL MY SOUL,’ alongside Seoul’s promising design and lifestyle consumer products on a global stage.
Participation in the Seoul Pavilion carries significant meaning as it represents a collaborative effort to support Seoul’s small and medium-sized enterprises (SMEs) in the design industry. By leveraging the unique strengths of each organization, the Pavilion aims to introduce Seoul’s distinct charm to the global audience and highlight the city’s innovative capabilities in design and lifestyle consumer goods.
Marking its 30th anniversary this year, MAISON&OBJET will be held from September 5th to 9th in Paris. The fair is ranked among the top three global living fairs and serves as a B2B professional exhibition with significant influence in the industry. It helps participating companies find new business opportunities through its digital platform, MOM, which features a digital showroom and facilitates connections with international buyers.
The SBA and SDF are seeking to recruit 25 design-focused SMEs based in Seoul, particularly those offering products related to the fair such as interior and home decor accessories, furniture, fashion, and gift items. The selected companies will benefit from comprehensive support, including booth rental, design and setup of the booth, transportation of exhibits, translation services, marketing before and during the event, and follow-up management to ensure their successful participation.
Both agencies are dedicated to supporting this year’s participants to achieve positive outcomes, building on the success of last year’s event. Since 2010, the Seoul Design Foundation has been identifying and supporting Seoul-based design brands with high potential, aiding them in participating in international exhibitions and enhancing their marketing efforts to expand sales and exports abroad.
The SBA and SDF emphasized, “Through this collaboration, we are committed to vigorously supporting the international expansion of Seoul-based companies in design and lifestyle consumer goods, striving to ensure that Seoul’s diverse products excel on the global stage. We eagerly anticipate the participation of SMEs with promising products.”
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