TMR Founders Secures Pre-Series A Funding for NFC-Based Order Service ‘TAG HERE’
Reading Time: 2 minutesKorean startup TMR Founders, which develops the NFC-based table order service “TAG HERE,” has secured pre-Series A funding. The investment round includes participation from Schmidt, a subsidiary of DSC Investment, and Capstone Partners.
TAG HERE leverages smartphone NFC functionality to allow consumers to conveniently place orders using their smartphones, enhancing consumer convenience and reducing costs and management burdens for small business owners. Traditional table order systems required the installation of tablet PCs at each table, which incurred high costs and added the burden of device management and a mandatory contract period of about three years for business owners.
TAG HERE addresses the inconveniences of existing tablet-based remote order systems, such as the high cost of installing tablet PCs and their low aesthetic appeal. Despite being in the early stages of its business, TAG HERE has shown rapid growth, with over 900,000 consumers experiencing the convenience of ordering through the service. Additionally, the company is continuously securing growth momentum by exploring new sales channels through collaboration with various franchises.
With this investment, TMR Founders plans to enhance its service and accelerate business expansion. To this end, the company intends to strengthen its team with more developers and sales personnel, implement more aggressive marketing strategies, and establish a nationwide sales network to attract customers.
Kim Joong-yoon, an investment manager at Schmidt, said, “Despite most domestic consumers owning smartphones, I always questioned the necessity of using tablet PCs for table order systems. TAG HERE has successfully addressed the high costs and various inconveniences, leading us to decide on the investment. We look forward to the growth of TAG HERE, which offers excellent product quality and convenience at more than 80% lower cost compared to existing solutions.”
Kim Young-ho, CEO of TMR Founders, stated, “We developed the TAG HERE service not only to provide a convenient environment for consumers but also to alleviate the burdens of small business owners and restaurateurs. With this investment, we plan to intensify product enhancement and business expansion so that more people can conveniently use our service.”
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