Playtag, a vision-based AI behavior analysis startup, raises 4 billion KRW in pre-Series A funding
Reading Time: 2 minutesPlaytag, a startup specializing in vision-based AI behavior analysis, has secured 4 billion won in pre-Series A investment. The funding round was led by CJ Investment, with participation from BNK Venture Investment, DSC Investment, and KB Investment. Playtag intends to utilize the investment to enhance its flagship service, Storyline, as well as invest in research and development and expand its workforce.
Founded in March 2022 by Professor Park Hyun-soo, a computer science professor at the University of Minnesota, Playtag focuses on developing a range of AI-powered services utilizing computer vision, behavior analysis, and automation algorithms. In 2022, Playtag developed an automatic notification service and conducted a pilot test at daycare centers and kindergartens in Korea.
Building on the success of its automatic notification service, Playtag launched Storyline in March 2023. Storyline utilizes AI to analyze images captured by cameras installed in daycare centers and generates notifications in the form of bulletins for parents. Parents can also receive personalized behavior data, such as their child’s play preferences and physical activity levels.
More recently, Playtag has entered the senior care industry, which is valued at approximately 10 trillion won in Korea. Storyline can be utilized to send notifications to caregivers, including photos and descriptions of seniors’ main activities, including those at day care centers. Caregivers can use information on physical health and behavioral changes, such as step count, speed, and distance traveled, to detect and respond to age-related diseases at an early stage.
Kim Kyung-sik, a senior investment director at CJ Investment, who led the investment, stated, “Playtag possesses unique technology in the field of AI behavior recognition and analysis. We highly appreciate its potential for various future applications, starting from behavior analysis of infants and seniors.”
Park Hyun-soo, CEO of Playtag, expressed, “This investment serves as a significant milestone in expanding the market for AI behavior analysis technology that we have developed thus far. We will strive to further enhance the Storyline service, which applies behavior analysis technology to real-life scenarios, enabling it to provide practical assistance to infants and seniors.”
- ModuSign Secures 17.7 Billion KRW Series C Investment for E-contract Solutions
- [Korean Startup Weekly News #15] ‘Startup Korea Fund’ launched with KRW 500 billion from government and private investors
- SEOUL BIOHUB Global Center Opens, Aiming to Boost Global BioTech Competitiveness
- KDB Takes Korean Innovation to Silicon Valley: “KDB NextRound” Connects Startups with Global Investors
- Table Order Company T’Order Announces US and Global Expansion Plans for 2024
- Molecular Innovations raises a 200M KRW funding for developing pharmaceuticals with innovative materials
- LOGIBROTHERS Secures Strategic Investment from Grand Ventures to Expand AI Education Globally
- ISKRA Secures Strategic Investment from Animoca Brands to Boost Web3 Gaming
- ‘Startup Korea Fund’ launched with KRW 500 billion from government and private investors
- ‘Recl’ Raised Series A Funding to Lead the Used Clothing Market