Korean-based Doers Corp., the brains behind the ZVZO affiliate platform connecting influencers and brands, secured investment ahead of its product launch. The funding was led by Bass Investment, with participation from Fast Ventures and Eyes Inc.

Founded by Won Ji-hyun, former COO of Korea’s OTT platform ‘Watcha,’ and CTO Kim Yoo-jun, Doers is developing ZVZO. The platform simplifies access for followers to explore and purchase products featured by influencers. This offers influencers an avenue for additional income beyond traditional ads and collaborations. Meanwhile, brands can seamlessly integrate their online stores with ZVZO, enabling influencers to tag their products with a single click.

Yang Hyung-jun, Senior Team Leader at Bass Investment, led the investment and praised Doers as an exceptional team with strong leadership, deep user and trend understanding, swift execution, and a successful track record. He anticipates that Doers will create significant value in the thriving influencer commerce market.

Eyes Inc.’s participation as an investor in this round is noteworthy. Operating Eyes Magazine, a highly influential media for the MZ generation with 700,000 subscribers known for trend sensitivity and high loyalty, CEO Park Jin-pyo expressed strong trust in Doers. He cited not just the promising market and business but also his confidence in Founder Won Ji-hyun.

Won Ji-hyun, CEO of Doers, highlighted the evolving landscape of media consumption, noting a significant shift centered around creators. He emphasized the aim of creating a Win-Win-Win model for creators, brands, and customers to generate meaningful value in the market.