PulseAd Secures Seed Funding from SparkLabs to Launch Global Retail Media Platform
Reading Time: 2 minutesKorean startup PulseAd, aiming to become a global retail media platform, has secured seed funding from global accelerator SparkLabs at the time of its incorporation. PulseAd provides a one-stop service for advertising optimization through its self-developed AI-powered retail media platform. It helps retail sellers achieve optimal advertising results at the best cost on global e-commerce platforms integrated with PulseAd.
Key features include: Customized ad targeting based on customer behavior data analysis, Optimal bidding strategy development using machine learning algorithms, Proposals for appropriate ad materials and designs for each product, An integrated dashboard that provides a comprehensive view of operations and performance across ad channels.
Notably, PulseAd was selected as a partner in Amazon’s advertising technology sector last April, recognizing its exceptional technological capabilities in the ad tech field. This partnership allows clients to optimize ad operations in real-time on Amazon, now integrated with the PulseAd platform.
With this funding, PulseAd plans to further enhance its AI and machine learning technologies to maximize advertising performance, acquire new retail clients, and accelerate its global business expansion.
Keosung Yoon, CEO of PulseAd, stated, “As the retail media sector is growing primarily in the North American market, we will develop our business with a global market focus. We will continue to add features to help retail sellers achieve sustainable growth through data-driven marketing.”
Yu-jin Kim, CEO of SparkLabs, said, “We are confident in PulseAd’s potential to accelerate the growth of the retail media industry as a next-generation ad tech leader. We decided to invest in our first meeting. Particularly, we have been supporting CEO Keosung Yoon’s journey since we connected through the fourth batch program in 2014, and this is our second investment in his endeavors.”
Meanwhile, PulseAd is led by CEO Keosung Yoon, who previously managed the fashion shopping mall service ‘Zigzag’ under Kakao Style. The team includes CTO Se-yoon Choi, a big data expert who led development organizations at platforms like Zigbang and Radish, and COO Sujin Kim, an advertising expert who managed global advertising operations in nine countries at companies like Google Korea and Dable. The team is composed of experts with over 20 years of experience in their respective fields.
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