‘spaceAdd’ Named Pre-ICON Company by Korea Credit Guarantee Fund

A Korea-based Office media company, spaceAdd, has been chosen as a Pre-ICON company by the Korea Credit Guarantee Fund. As part of this program, spaceAdd will receive a credit guarantee of 3 billion KRW over three years, along with support for broadcasting (including YouTube), advertising, business support, and technical consulting to bolster their promotional capabilities.

The Pre-ICON program is a part of the Korea Credit Guarantee Fund’s scaling initiative, designed for startups within two to ten years of founding, in the early stages of high growth, or on the verge of becoming innovation icons. The program aims to support companies with outstanding technology and innovation.

Established in 2017, spaceAdd specializes in installing and operating prime office media in large-scale office buildings of over 29,750 square meters, located in key business districts such as CBD(Central Business District), GBD(General Business District), YBD(Young Business District), and BBD(Business and Banking District). In April, the company installed 33 media units, including double-deck 65-inch screens, in ASEM Tower, a high-rise building in Seoul’s Gangnam district. spaceAdd has since contracted with over 400 buildings, focusing on landmark office buildings in Seoul and its surrounding areas, including the Concordian Building in Gwanghwamun, Parc.1 in Yeouido, and Tech One Tower in Pangyo.

Last year, spaceAdd secured a Series C funding round of 7.3 billion KRW, led by Altos Ventures, with participation from Arc Impact Asset Management and Hanwha Investment & Securities, valuing the company at around 80 billion KRW.

Oh Chang-geun, CEO of spaceAdd, commented, “Our selection as a Pre-ICON company reflects the high business value of our ‘prime office media,’ which revitalizes the interiors of large office buildings and enhances the working environment for tenants. With this recognition, we aim to accelerate the acquisition of key office building spaces and establish ourselves as Korea’s leading spatial media company.”

spaceAdd plans to sign contracts with over 500 buildings by the end of the year, targeting communication with an estimated 2 million office workers in Seoul and the surrounding metropolitan area.

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