Myrealtrip, a Korean Travel Super App, Attracts KRW 75.6 Billion in Investment, Expands Market Reach

Myrealtrip, a Korean Travel Super App, Attracts KRW 75.6 Billion in Investment, Expands Market Reach

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The Korean company Myrealtrip, which operates a travel super app, has secured a total investment of KRW 75.6 billion.

This investment round included participation from global investors such as BRV Capital Management, France’s Korelya Capital, Partech Partners, Vanderbilt University, and domestic investors like SV Investment and Samsung Securities. Existing shareholders, including IMM Investment, Altos Ventures, and Smilegate Investment, also contributed.

Notably, this investment marks the first foray of Korelya Capital, known for its investments in leading European travel unicorns like ‘GetYourGuide’, into the Korean market.

With this influx of capital, Myrealtrip plans to bolster its super app strategy and focus on new business ventures, including package services and B2B sales. Furthermore, the company is in talks with additional investors, anticipating an increase in the funding acquired in this round.

Since the pandemic, Myrealtrip has raised approximately KRW 200 billion, affirming its future value and viability in the capital market. The company achieved a break-even point last summer and recorded an annual transaction volume of KRW 1 trillion. In January, it expects to reach its highest-ever monthly transaction volume and revenue of KRW 140 billion.

Last year, based on a transaction volume of approximately KRW 1 trillion, Myrealtrip recorded significant achievements in the airline and accommodation sectors. It ranked third in airline ticket bookings based on the Airline Passenger Sales Settlement System (BSP) and was recognized as one of Forbes Asia’s ‘Top 100 Companies to Watch in 2023’, garnering global attention.

Donggun Lee, CEO of Myrealtrip, expressed his gratitude for the ongoing investment and support from both domestic and international investors, including existing shareholders who have faith in the company’s performance and growth potential. He stated, “With this investment, we aim to further strengthen our position as Korea’s leading travel super app and remain committed to prioritizing customer satisfaction, as we have always done.”

Meanwhile, Myrealtrip has been expanding its business scope, entering the package market last year. Additionally, through acquisitions of platforms such as Iwatrip and Startrip, the company is rapidly extending its reach into the family and inbound travel markets.

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