‘Habitus Associates’ Secures Seed Funding to Enhance Art Platform “Artue”
Korean startup Habitus Associates, which operates the online art platform “Artue,” has secured seed funding. The investment round saw participation from 500 Global, YouTube co-founder Steve Chen, and Thailand’s well-known investment firm Globex Holding Management.
Artue utilizes digital twin technology to recreate online viewing experiences and digital catalogs, making it feel like you’re visiting a gallery in person. The platform offers collectors an interactive experience, enabling them to easily view and trade art while receiving personalized recommendations. By doing so, Artue acts as a bridge between collectors, artists, and galleries.
High-priced art transactions typically take place in private, offline settings, where collectors visit galleries to view and purchase pieces with the help of art dealers. Artue is a startup focused on bringing this art-buying experience into the digital realm, providing a similar experience online.
Explaining his reason for investing, Steve Chen said, “Habitus Associates is a team that understands the traditional art market but also brings innovation. They have a great combination of leadership and technology.” Kim Kyung-min, Managing Partner of 500 Global Korea, commented, “As the art industry evolves and digitalization gains momentum, we expect the capabilities of the Artue team to greatly contribute to both domestic and international emerging artists achieving ‘blue-chip’ status. The digitization of the art market is likely to expand the global scope for art transactions.”
Song Bo-young, CEO of Habitus Associates, has extensive experience at the Kukje Gallery, the Korea Arts Council, and Art Basel’s selection committee, among other notable positions. She is also the sole Asian partner at the French art publishing house Cahiers d’Art, overseeing its Korean branch. CEO Song stated, “With this investment, we plan not only to advance our product but also to expand and promote our services globally.”
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