[Korean Startup Interview] “Unlocking Gaming Joy: ALLAF Games’ Journey to Global Success with ‘X Invader'”
Discover ‘X Invader,’ an action-packed roguelike game developed by indie studio ALLAF Games. In this thrilling adventure, you assume the role of Hacker X, a member of the Rinashita hacker group determined to expose corporate corruption and restore justice to the world. ‘X Invader’ captivates players with its B-grade charm, offering an authentic gaming experience that appeals to enthusiasts.
ALLAF Games, led by co-founders Song Jong-hyun and Lee Dong-ho, has achieved recognition and support, including selection as the 9th Gyeonggi Game Academy follow-up support team and a 2nd place win at the Gyeonggi Game Audition. Their studio operates under the umbrella of the Gyeonggi Global Game Center, embodying a unique approach to game development by targeting niche concepts that larger companies often overlook.
With an entire team of passionate gamers spanning various genres, ALLAF Games delivers content that stays true to the core values of entertainment that gamers crave. Their focus is on the console market, and they have gained renown for their exceptional graphics and refreshing game concepts. To facilitate substantial growth, ALLAF Games plans to initiate an investment round aimed at elevating the scale of their upcoming projects while ensuring top-notch quality. Their goal? To become a prominent global game company.
Song Jong-hyun, co-CEO of ALLAF Games, confidently shares their vision for success, outlining plans for a Pre-Series A investment round in the first half of the next year, targeting approximately 2 billion KRW. The funds will be channeled towards securing development talent and further enhancing their planning and graphic capabilities. With this financial backing, ALLAF Games aims to flourish in the global market by creating distinctive and differentiated games.
ALLAF Games identifies a critical issue in the gaming market, especially in South Korea, where the pursuit of profit often overshadows the essence of enjoyment. Players frequently encounter high costs that hinder their ability to immerse themselves fully in a game. ALLAF Games aims to address this problem by offering quality content at a reasonable price, establishing themselves as a company that delivers fun and enjoyment affordably.
One of their standout features is their pixel graphics, which embody a delightful B-grade sentiment. This unique style is celebrated for its intricate and detailed representations, setting them apart in the market. ALLAF Games’ competitive edge further extends to their B-grade sensibility reflected in captivating storylines, characters, and background music.
What sets them apart is their in-depth understanding of the gaming industry, as each team member is a passionate gamer with a diverse range of genre experiences. Their knowledge extends to Steam platform marketing, with insights gained from two successful releases on Steam.
The centerpiece of their game lineup is ‘X Invader,’ a roguelike shooting action game with an engaging narrative centered around Hacker X from the Rinashita hacker group. Players hack into three powerful corporations to bring about justice. ‘X Invader’ plans to expand its reach by considering future ports to mobile and console platforms.
ALLAF Games’ target audience spans global PC and console gamers, particularly those who relish indie games on the Steam platform. The global game market’s vastness, valued at approximately 235 trillion KRW, presents ample opportunities, with PC and console gaming accounting for roughly 110 trillion KRW. Steam, the world’s largest PC gaming platform, is known for its thriving indie game community, making up approximately 98% of all games launched.
For pricing, ‘X Invader’ is offered at 5,600 KRW on the Steam platform, while console platforms, particularly Nintendo Switch, will employ a Buy to Play model. Mobile platforms are set to utilize reward advertisements and in-app purchases.
ALLAF Games boasts notable achievements, including their selection as the Gyeonggi Game Academy’s 9th follow-up support team, a 2nd place win at the Gyeonggi Game Audition, and residency at the Gyeonggi Global Game Center. Their journey began with “Savior of the Abyss,” and their most recent project, “X Invader,” has earned them recognition as a popular new product on Steam.
The driving force behind ALLAF Games is the unwavering teamwork among its founders, who have been friends for over a decade, their bond forged during high school and military service. This teamwork has been instrumental in their successful releases on the Steam platform.
In conclusion, ALLAF Games seeks investment to bolster their technical capabilities, support ongoing operations, and pave the way for future game development. Their vision is to create diverse indie games with a global reach, cultivating a dedicated fan base. With the right investment in research and development, they are confident they can achieve technical differentiation and thrive in the global gaming market. 🎮🌍 #IndieGameDev #GamingInnovation
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