Bunnit, the Korean company operating the workout log platform service ‘BurnFit‘, has successfully raised pre-SeriesA funding from Strong Ventures and VNTG.

BurnFit is a service designed to systematically manage users’ strength training routines. Its goal is to transform exercise into a regular habit by offering workout planning, record-keeping, and progress tracking. Already a popular choice among dedicated fitness enthusiasts in its domestic market, BurnFit is now expanding globally.

This round of funding was significantly influenced by an increase in domestic sales and the demonstrated potential for international success. In 2023, BurnFit achieved an explosive growth rate of over 1,200% in the Japanese market alone, marking a successful foray into global markets.

Bunnit plans to use this investment to accelerate its global market expansion. Additionally, the company aims to focus on truly ingraining workout habits in its users through collaborations with fitness trainers.

Shin Deok-hwan, Chief Analyst at Strong Ventures, who led the investment, commented, “We believe that BurnFit’s innovative technology and user-friendly services are spearheading rapid growth in the Asian market. The expertise of Team Bunnit in the fitness domain and their passion for the market played a crucial role in our decision to invest.”

Jung Hak-kyun, CEO of Bunnit, expressed his enthusiasm, saying, “Despite the challenging investment climate, I am thrilled that this pre-Series A funding round has recognized BurnFit’s competitiveness. Using this investment as a launchpad, we aim to assist more users in achieving their fitness goals with BurnFit, both domestically and internationally.”