Table Order Company T’Order Announces US and Global Expansion Plans for 2024
Reading Time: 2 minutesThe South Korean table order company T’Order announced on April 26th that it is preparing to expand into the global market. T’Order established a subsidiary in Canada last year and plans to further its global footprint by setting up additional entities in the United States and Singapore within this year.
As part of its strategy to establish a corporation in the U.S., T’Order will officially transfer Vice President and Chief Financial Officer (CFO), Lee Woo-jae, to the U.S. in the latter half of this year.
Vice President Lee Woo-jae has been instrumental in leading the Series A funding round in November 2022 and the Series B fundraising that began last month. The total investment from Series A and B exceeds KRW 40 billion. The Series A investors include LB Investment, Big Basin Capital, Korea Investment Partners, FuturePlay, and CNTTECH, while the Series B round included Korea Development Bank (KDB), LB Investment, and NOH&PARTNERS. Thanks to these investments, T’Order’s valuation has skyrocketed from KRW 20 billion to KRW 300 billion in just two years.
CFO Lee Woo-jae will oversee the company’s expansion into global markets, including the upcoming U.S. branch. A representative from T’Order stated, “CFO Lee Woo-jae possesses not only exceptional deal-making skills but also outstanding leadership qualities. We are confident in his ability to successfully lead our ventures into international markets, which is why we have entrusted him with this significant responsibility.”
Vice President Lee Woo-jae remarked, “Key to T’Order’s successful international expansion, particularly in the U.S., is our ability to support multiple languages and to establish a strong initial presence in foreign markets. We plan to develop technologies optimized for each country to accelerate our global expansion.”
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