Habit Factory Secures KRW 20.6B in Series C Funding, Achieves Breakthrough Growth
Reading Time: < 1 minuteKorea’s Habit Factory, a fintech startup leveraging MyData, has secured a substantial KRW 20.6 billion in Series C funding, bringing their total funding to KRW 34.4 billion.
New investors, including Murex Partners, Shinhan Venture Investment, Smilegate Investment, We Ventures, and Korea Growth Investment, joined this round, alongside existing investors KB Investment and Translink Investment.
Habit Factory operates the ‘Signal Planner‘ insurance comparison and recommendation app, utilizing AI-guided counseling for personalized product suggestions. The company has streamlined processes, reducing analysis and recommendation times from days to just one minute. This efficiency boost resulted in a revenue breakthrough of KRW 10 billion in 2022, surpassing KRW 7.4 billion in H1 2023. Having achieved breakeven since H2 2022, the company established a U.S. subsidiary last year and obtained approval as a specialized bank for mortgage loans in June 2023.
Leading this investment round, Murex Partners commended Habit Factory’s efficiency, stating it can be a benchmark for fintech innovation, demonstrating a sevenfold increase in efficiency compared to traditional insurance sales channels. Smilegate Investment also highlighted the company’s potential to lead the future digital insurance market, emphasizing the objectivity brought by automated insurance information.
Habit Factory’s Co-CEO, Jung Yoon-ho, expressed the platform’s continuous growth in customer satisfaction, revenue, and profitability. He pledged to build a fintech platform trusted by customers through expert hiring and service enhancement.
- Nullee Raises KRW 5B in Series B to Enhance SSEM Tax Filing Service and Expand
- Moreturn Secures Investment for LOANFRA, Enhancing Financial Inclusion
- Halfmore Raises 1.5 Billion KRW in Pre-Seed Funding for Fintech Platform
- FSC Launches KRW 50 Billion Fund to Empower Korea’s Fintech Innovation
- JB Financial Group Invests KRW 30 Billion in Bizplay, Collaborates with Webcash Group
- BalanceHero Hits Record Revenue and Profit in India’s Growing Fintech Market
- KCS Accelerates with $4.2M Investment for CreditNote Advancements
- Webcash Makes Strategic KRW 5 Billion Investment in ISTN to Broaden SAP-Integrated Solutions
- Choi Young-ju: Spearheading Korean Startups’ Global Expansion with Tenity Singapore
- AM Management Secures Additional Pre-Series A Funding from Ulsan CCEI